In this step-by-step training, I will teach you everything I know about marketing and selling art. I’ll share the exact steps I took to sell 6-figures worth of art in one calendar year – skills I continue to use in my business today.
Hi, Rachel Wilkins here – artist, business owner, award-winning entrepreneur and host of the Smart Art Business Podcast. I help artists build sustainable businesses. I have had the pleasure of working with over 5,000 artists both in the U.S. and internationally. I have grown a thriving business and sold over six-figures of my own personal artwork. Over the years, I have made it my business to learn all I can about the various nuances of art business and marketing.
At 26, I left my corporate job and moved to New York City. A serendipitous series of events brought me to Manhattan and allowed me to switch gears and focus on what I loved most – creating art. After several months I had a collection of work that I was proud of, and so, with gallery representation in mind, I decided to hit the streets with my portfolio. What followed was a massive disappointment. I was repeatedly rejected and even had a door closed in my face. It was crushing. I was left feeling defeated and ready to throw the towel in.
Finally, after several months, a gallery in Chelsea agreed to give me a spot in an upcoming group show. I was elated, it had finally happened, I had my work in a New York City gallery – I had arrived! When the big night came, my excitement quickly turned to disappointment – the show was a flop. It was an anticlimactic end to a frustrating year of fruitlessly chasing my dream. This time, I was really done.
Then something happened…. A shift…I thought to myself one night, why do I need a gallery? What’s stopping me from selling my work directly to clients? In the next 12-months, I did everything in my power to prove to myself that I could be successful without the galleries. The following year, I had a solid understanding of who my ideal clients were and how to reach them, and, I sold over six-figures of artwork. I don’t share this story with you to say, oh hey, look how great I did. I share it because I truly believe that we, as artists, do not need gallery representation to be successful. I have spent the last decade helping other artists realize their true potential and helping them to also connect with their perfect customers.
I believe that each of us is uniquely creative and that there is an audience out there for each of us, we just need to tap into it and follow a simple set of principles – principles that I am excited to share with you, step-by-step in Art Business Boot Camp!
In Module 1 we will be laying a solid foundation -This module is paramount to art-world success. We will begin by identifying your strongest works for sale. Next, we will set a pricing structure that is market appropriate and prepare certificates of authenticity for your buyers. Finally, we will also set up a catalog of your work so you can keep track of your inventory.
In Module 2 we will craft an irresistible branding kit. We will assemble an impactful artist statement and laser focused bio. We will design your marketing and media collateral and prep you for branding photographs. Finally, we will dig deep to identify your most valuable stories and craft alluring calls to action.
In Module 3 we will discover exactly who your ideal client avatar is. We will build an irresistible lead magnet to attract that ideal client. Next, we will set up and automate your email service and implement proven marketing strategies to grow your list of ideal clients. Finally, I will share my sales and private commission templates with you as well as sharing my top negotiating tips to prepare you for sales.
In Module 4 we will implement strategies for instant social media growth across multiple platforms including our ‘Instagram Perfect 30’ – a proven, automated, client attraction content strategy that you can implement on an on-going basis. We will cover live-video, IG stories and the power of Facebook Groups for artists.
Module 5 is where the magic happens! Bringing all that we learned in 1-4 together, we will launch your (best) work to the masses in one super-fun day – your Art Business Boot Camp Hyper-Launch! Watch your client list grow, generate a buzz about your work and meet your new super-fans!
Finally, in Module 6, I’m going to share with you some of my favorite and most effective growth hacks that you can use going forward to stand out from the competition and to scale your art business. We will cover content marketing, expert-status opportunities, YouTube, Linkedin and more. Finally, I will share with you the exact templates I used to get exhibits and partnership opportunities.
#1 Do Nothing
#2 Take a decade to figure out all of the nuances of art business as I did – 10,000 hours and several thousand dollars later, you’ll get results 😉 There’s an easier and more economical way…
#3 Join me for Art Business Boot Camp – instantly boost your visibility and start growing a list of ideal collectors. Don’t waste any more time or money on marketing strategies that don’t work. I’ve done the hard work so you don’t have to.
Don’t waste any more time or money on marketing strategies that don’t work – Instantly boost your visibility and start growing a list of ideal collectors.
Can I guarantee you 6-figures of sales? Of course not, nobody can, not a gallery, museum or institution. What I can give you is the exact blueprint that works for me and many others.
Unlike other art marketing resources, books and articles, this program will take you step-by-step with on-going support and accountability. We are in this together. Your success is my success so I make it my business to walk you through this process as much as possible.
“I have had the pleasure of building not only a professional relationship with Rachel but also a true friendship. I have worked as a professional artist for over 20 years and finding Rachel was truly a blessing. Her business acumen paired with her own talent and experience as an artist puts Rachel in a unique and powerful position. Her deep understanding of both worlds enables her to clearly communicate the “business of art” to working artists. Rachel’s professional accomplishments speak for themselves. She is a bright, entrepreneurial force with her finger on the pulse of the art world.”
“Rachel Wilkins, is passionate about inspiring artists as an Art Business Coach. I have been watching her grow for over five years now. She has inspired so many artists to grow in ways that some of them never imagined. I highly recommend following her and learning from her if you are an artist unsure of how to move forward with your work. Rachel is an artist and entrepreneur herself, she has worked intentionally to help others. She has created a growing community of diverse artists at different levels, with a variety of backgrounds. ”
How much do I need to invest in Art Business Boot Camp premium training?
You could take the slow route and try to figure it out yourself, hire an art business consultant for $8,000 – $10,000 (what I charge my private clients) or, invest in the Art Business Boot Camp for a fraction of the cost.
FOR THE FULL ART BUSINESS BOOT CAMP STEP-BY-STEP TRAINING YOU WILL BE PAYING ONLY $375 A MONTH FOR 3 MONTHS
(Or, save $128 and pay in full for $997)
How will I receive the course
You will get Module 1, Bonuses and workbook upon enrollment. You will receive the following modules every Tuesday for 6 weeks.
How long will I have access to the course
You will have lifetime access
What equipment/tools will I need to complete the course?
What do I do if I need help?
If you have a question related to this course, email email@example.com Thanks!
How long is the course
Plan to take about six weeks to complete the course. There are multiple video lessons totaling over six hours of content. Most videos are 5–10 minutes long, with the shortest video around 1 minute and the longest about 30 minutes.
Can I pay with Paypal?
Yes. On the checkout page under the “Billing Information” section, switch from the Credit Card tab to the PayPal tab. Choose your country and click “Enroll in Course” to be directed to the PayPal checkout. PayPal is not available for the installment plan.
What if I am unhappy with the course?
When does the course start and finish?